Essie in Pakistan~ Launch event

Monday, July 01, 2013 Huda Sheikh 3 Comments

Hey Essie Lovers!!!
Here is a good news for all Essie Lovers in Pakistan that the brand has officially launched, finally!
Here is the Event report for you all with all the required info:)





ESSIE:

For more than 30 years, Essie has been an industry icon, trusted by beauty professionals,
celebrities and even royalty – an American classic that allows women all over the world to
express themselves and have fun through nail polishes with whimsical names that encompass a
broad spectrum of colours. When it comes to the guaranteed professional, high-quality
manicure standard, Essie nail polish is the go-to brand.
Essie, the ultimate colour authority, offers fashion-forward colours which are always chic and
elegant and can be worn ‘from the bedroom, to the boardroom, to the ballroom.’ Always inspired
by the runways of Paris, Milan, London and New York, Essie colours are recognized worldwide
because they are chip resistant, long lasting and provide flawless coverage.
The favourite nail colour brand of celebrities such as Angelina Jolie, Beyonce, Jennifer Aniston,
Eva Longoria, Kate Middleton, Lady Gaga, Madonna, Oprah, Rihanna, Taylor Swift, Salma
Hayek and Scarlett Johansson, Essie makes many of the world’s top-selling and most loved nail
colours including: Ballet Slippers, Mademoiselle, Sugar Daddy, Merino Cool, French Affair,
Eternal Optimist, Mob Square, Muchi Muchi, Peach Daiquiri, Coat Azure, Buy Me A Cameo,
Lady Like, Vanity Fairest and Wicked.
Essie nail polish offers more than 250 colour shades internationally and will initially introduce
over 120 shades in Pakistan, with plans to introduce even more in the near future, making its
colour palette the largest currently available in the local market. Essie’s multiple prize winning
formula is known for its “no-chip” properties, assuring perfect long-lasting coverage. A charming
whimsical and distinct name is given to each colour to show-off the personality captured by this
colour.
The nail polish brand is a product of Essie Weingarten, Founder and Creative Director of Essie,
who initiated her enterprise in 1981 through the introduction of 12 unconventional nail polish
colours including Blanc, Bordeaux and Baby's Breath. Allure Magazine's first "Best of Beauty
Awards" recognized Essie for Best Nail Polish Colours in 1996 and the brand has continued to
garner awards over the years from prestigious publications such as InStyle Magazine, Redbook,
Women's Health & Fitness Magazine and CosmoGirl Magazine. In 2004, the brand was
honoured with an Achievement Award by Cosmetic Executive Women and in 2011 Essie
became a part of L’Oreal, the world’s leading beauty brand. In 2013, popular Essie nail colour
Bikini So Teeny became the number one selling trend nail colour of all time. Essie will be
available nationwide at all leading salons.

Essie Weingarten, The Founder
Acclaimed Nail polish brand Essie launched in Pakistan through “An Evening with Essie!”
[Karachi, 27th June 2013] The U.S nail salon expert since 1981, acclaimed nail polish brand Essie
launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities
in “An Evening with Essie!” at Olivetto in Karachi on Wednesday 26th June. For more than 30 years,
Essie has been a beauty industry icon, trusted by beauty professionals, celebrities and even royalty.
Essie is the go-to colour choice for more than 7.1 million women worldwide with its sophisticated
quality, long-lasting nail polish, extensive colour palette and colours that drive trends. Essie has
launched in Pakistan with over 120 unique shades and has plans to introduce additional shades and
collections in the near future.
The exclusive evening began with a red carpet meet and greet featuring salon professionals,
journalists, media personalities and other guests. This was followed by an on-stage presentation
where Essie was introduced by Sadia Shah, General Manager, L’Oreal Professional Products
Division who addressed the august audience in attendance. This was followed by a brand
presentation by Product Manager L’Oréal Professionnel Products Division Sehrish Lalani who
elaborated on the “no-chip” properties and enhanced lacquer capabilities of Essie nail polishes.
Lastly, the evening featured a live nail bar session where members of the press and guests were
given the opportunity to try out their favourite shade from Essie’s broad spectrum of colours.
The evening was well-attended and featured beauty industry stalwarts, celebrities and media
personalities including: Managing Director L’Oréal Pakistan Musharaf Hai; fashion designers Sania
Maskatiya and Ayesha-Somaya; stylists/make-up artists Saba Ansari of Sabs, Shammal Qureshi of
TONI&GUY, Meher Najeeb, Peng Qureshi, Redah Misbah of Depilex, Angie Marshall, Hina of Blush,
Nida Rizki, Shaheen Raheem, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association,
Altaf, Mona J, Sehar Farrukh, Shaheen Saeed, Shehla Poonja and Ujala Zia of The Dressing Table;
media personality Ayesha Omar along with members of the esteemed media. The event was
managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by
Lotus.
Essie Weingarten, Founder and Global Creative Director of Essie, is a modern-day beauty icon and
is the official authority on colour. She founded essie in New York City in 1981 and said, “Essie isn’t
an ordinary brand and it isn’t just nail polish. I wanted the colours to have a personality of their own
and for women to treat them as their new best friend.”
A brand of the L’Oreal group, Essie nail colours are inspired by trends and the catwalk and have
become a celebrity favorite - Angelina Jolie, Beyonce, Kate Middleton, Lady Gaga, Madonna, Oprah
Winfrey, Rihanna, each have their own favorite Essie shade, of which many are iconic Essie colours.
On the launch of Essie in Pakistan, Musharaf Hai, Managing Director of L’Oreal Pakistan said: “With
the launch of Essie, we will be creating and building a new category in our professional business.
We will be investing in nail education and as always, will be the trend setters of high-end quality.”
Sadia Shah, General Manager, L’Oreal Professional Products Division, said on the launch of Essie:
“We are very excited to be introducing the world of Essie in Pakistan – with Essie, we are bringing a
new category of nail colour and care within our professional business. Essie will raise the bar in our
salon industry with its cutting edge iconic colours that are ahead of trends and sophisticated quality.
Essie is truly a style leader and colour with personality and will resonate with every woman in
Pakistan.”
The ultimate colour authority, Essie offers fashion-forward colours which are chic and elegant and
can be worn ‘from the bedroom, to the boardroom, to the ballroom.’ With its prize winning high tech
formula, made for professionals, Essie is renowned for its “no-chip” properties, assuring a
sophisticated and shiny finish. Essie will be available nationwide at all leading salons.
For more details, please visitL'Oreal Professional Pakistan or Essie.

GLIMPSES FROM THE EVENT:


Sadia Shah introducing Essie
Ambreen Merchant, Redah Misbah, Shammal Qureshi and Peng Qureshi



I am really excited about this brands launch in Pakistan. Waiting it to be available in stores near me :)

Stay Blessed.
Remeber me in your prayers.

Love & Respect.

RABB RAKHA!!!

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3 comments:

  1. Oh these colors are so tempting na :)

    ReplyDelete
  2. I love essie nail color hope i will have here in Multan nice post :)

    ReplyDelete
  3. Awesome post! Can't wait to check out some of their nail polishes. :) x

    ReplyDelete

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