Bonanza, English Boot House and LifeStyle Collection provide Lahore a “Central Avenue”

Sunday, February 09, 2014 Sparkling Palette Blog 0 Comments

Bonanza, English Boot House and LifeStyle Collection provide Lahore a “Central Avenue” for all their diverse fashion needs

[Lahore: 08thFebruary 2014]Three of Pakistan’s most dynamic fashion brands are providingLahore’s fashion consumers the best of apparel, footwear and luxury accessories at one convenient location, through the newly launchedCentral Avenuepremiumbrands plaza. The new plaza is located near Hussain Chowk on Noor Jahan Road, Lahore and is now open tothe general public.
Salman, Asif Bilwani, Kamil Mian, Saeed, Hamza
The new shopping destination was launched amid a festive affair which featured an august gathering of socialites, models, fashion designers and other media personalities. The festivities included a fashion showcase with models exhibiting different products from all three brands and a tour of the new stores in the shopping plaza. Event management was undertaken by Verve Events, Public Relations by Lotus and hair and makeup for female models was facilitated by Splitends Salon in Lahore using L’Oréal Professionnel styling products.

Central Avenue is Lahore’s most anticipated shopping destination andfeatures three of Pakistan’s leading fashion brands under one roof. Bonanza, the leader in men’s apparel and now extending its product line to women’s wear; renowned footwear brand English Boot House and LifeStyle Collection, a leading multi-label brand offering the best in world renowned watches, eyewear and men’s accessories. Through the new plaza, English Boot House and Lifestyle Collectionaremaking their brand available to the Lahore market for the very first time. Indeed, Central Avenue aspires to be the ideal shopping destination providing state of the art services with an ample parking space, located in Lahore’s commercial hub near Liberty Market and M.M Alam Road.
Speaking of Bonanza’s new store launch at Central Avenue, Bonanza CEO Hanif Bilwani said,“We are very excited to launch a flagship store of Bonanza at such a convenient location and are striving hard to make the brand accessible to everyone.Our new store will provide our patrons with the complete range of Bonanza products at the same high quality that they’ve come to expect from us from our 50 stores nationwide. We also plan to introduce new innovative products in the near future, starting with a line of “Wrinkle-free” stitched lawn kurti range which will be available in Pakistan for the very first time from March onwards.”

Speaking of EBH’s first store in Lahore, EBH CEO Kamil Mian said,“EBH is proud to announce the launchof our first store outside Karachi, in Lahore. The new outlet is a complete shoe store, catering to and fulfilling the diverse footwear needs of all members of the family. The over-whelming interest and response by our Lahore based patrons alone, as evident from online orders through our website and Facebook page, compelled us to introduce our brand in this city. We hope that our new Lahore based patrons will appreciate the meticulous craftsmanship and the robust footwear which is the hallmark of EBH. In the near future we plan to open more new outlets and endeavor to expand the outreach of the brand to other major cities nationwide.”

Speaking of LifeStyle Collection’s new store in Lahore, CEO Saeed Saleh Muhammad said, “LifeStyle Collection is a brand which is synonymous with quality, innovation and luxury, bringing the world’s most renowned luxury brands such as Cartier, Baume & Mercier, Frederique Constant, Bvlgari, Tiffany & Co., Guess, Gc, Rayban, Oakley, Tag Heuer, Prada, Gucci & many more to the Pakistani market. We take pride in providing our patrons authentic branded sunglasses and timepieces with personalised services for a truly memorable consumer experience. After establishing our brand in Karachi and Islamabad, we look forward to our new store in Lahore and endeavour to provide the same, high level of services that the consumers expect of us.”
Central Avenue is located near Hussain Chowk, 2-C, Gulberg III, Lahore. For more information, visit:, and

About Bonanza:

Bonanza is one of Pakistan’s leading apparel brands. It was established in 1976 and since its creation, has embarked on a very successful journey, increasing its product line and geographical footprint across Pakistan. Quality, product innovation, design and accessibility are the key values of Bonanza. Today Bonanza boasts of a product line that caters to both men and women. The product line for men include formal shirts, formal trousers, suitings, kurta shalwars, knitwears including polos and sweaters, smart casuals including shirts and khakis. The product line for women under the brand name of Satrangi is a recent addition to the brand’s product range and includes pret, lawn (unstitched fabric), sweaters and accessories. The brand also has an online e-store accessible at

About English Boot House:

English Boot House, established in 1947, is not just a company; over the time it has culminated into a culture that is as diverse as our country’s own rich history. Through its first store in Lahore the brand will provide a diverse variety of menswear, ladies-wear and kids-wear along with an extensive range of trendy accessories. EBH footwear comprises of casual, formal, bridal and party-wear shoes that meet the needs of all occasions and are available in attractive price points that match every budget. All footwear designs are intricately made on durable materials, resulting in classic footwear which is trendy, stylish and comfortable.

About LifeStyle Collection:

LifeStyle Collection, established in 1987, has been serving a vast number of loyal and satisfied clientele for more than two decades. With stores located in major cities of Pakistan, LifeStyle Collection represents world renowned brands in Pakistan offering their consumers the most fashionable & luxurious eyewear, watches and men's accessories. LifeStyle Collection is Pakistan's finest multi-brand store which offers an unmatched range of the desirable Swiss watches across numerous international brands. The brand’s team of skilled & trained consultants help patrons choose from an array of premium brands to suit each individual’s style, taste and fashion flair.

- Bonanza is also Available on 


Phot Credits: Faisal Farooqui and his team at Dragonfly.

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