Leading Indian brand Rubaaiyat Opens in Pakistan!

Friday, April 18, 2014 Huda Sheikh 0 Comments


Leading Indian brand Rubaaiyat introduces fashion beyond borders with the opening of their first franchised standalone store in Pakistan!

[Pakistan:17th April 2014]: Popular Indian fashion brand Rubaaiyat by Mini Bindra launched its first franchised stand alone store in Pakistan at the prestigious Gulberg Galleria Lahore on 17th April 2014. Indeed the launch of Rubaaiyat in Pakistan heralds the formal launch of one of the first ever Indian fashion brands in Pakistan.
Deepinder Singh & Mini Bindra
The launch event was a well-attended affair which featured fashion designers, models and other notable social andmedia personalities such as Chairperson of theExecutive committee of the PFDC Mrs.Sehyr Saigol,CEO PFDC Saad Ali; fashion designers Maheen Kardar Ali, HSY, Mohsin Ali, Yahsir Waheed, Zara Shahjahan, Asifa and Nabeel; TV Personalities Ayesha Sana and Huma Amir Shah; Stylist Shahzad Raza and fashion model Iman Ali among many others. The event was hosted by acclaimed model and personality Natasha Hussain with event management by QYT events andPublic Relations by Lotus.
Rubaaiyat by Mini Bindra, a label renowned for their ready to wear and couture, also introduced theirnew collectiontitled “L’amoreD’oro – Love forGold”at the launch event. Synonymous with its name, the collection consists of delicate gold screen prints in shades of white, nude, beige, ochre, wheat, tan and fawn - subtle hues.The collection endeavours to fuse a diversity of thread work methods such as the famedLucknowiChikankari andBenarsiBrocade with traditional techniques such as Ari and Zari work. The collection endeavors to translate classic French tradition interpreted within the traditional thread work techniques of the Sub-Continent.
Saad Ali, Mini Bindra & Mrs Sehyr Saigol
Iman Ali, Natasha, Mini Bindra & Savleen Bindra
On the launch of Rubaaiyat, Designer and entrepreneur Mini Bindra said “As an Indian brand, we are extremely proud to be launching our first ever store in Pakistan. My husband Deepinder Singh and I have always championed the belief and business of cross border fashion and to this end are already stocking a selection of Pakistan's leading designers at the PFDC Delhi multi-label store, of whom we are the official Delhi partners and owners. Bringing Rubaaiyat to Pakistan is an extension of this commitment to the accessibility of fashion between our two countries and it is because of the demand for our own label that we bring to Pakistan an entire store of our own. I really feel this collaboration between the Pakistan and Indian fashion business communities is becoming a launching pad for many more trade collaborations”.
Rubaaiyat by Mini Bindra’s fashion journey started in 2000 in India. The name of the brand “Rubaaiyat” is inspired by Persian poet Omar Khayyam’s poems/rubaiyas and like Omar’s poems, Rubaaiyat endeavours to capture the essence of love and spirit in their collections.
Iman Ali and Mini Bindra
The Rubaaiyat flagship store in India is currently located at 16, Central Market, Punjabi Bagh West New Delhi. Their Lahore store is now open at the Gulberg Galleria on April 17 2014.
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