Lays is coming up with good campaigns, recently it started an initiative to keep Pakistan #CleanandGreen which was well taken by the targeted audience. Lays took the campaign to next level, proving that it means what it says by arranging a #LaysTrashformers activity at Karachi sea view.
A group of youth gathered at the Karachi sea view and started cleaning the beach, while engaging the people present at the beach as well. specially the young children. This was a true depiction of what Lays mean by "keeping Pakistan #CleanandGreen".
The effort is much appreciated, and I hope such cleanliness campaigns like #LaysTrashformers are expanded and taken seriously by masses. As this is our Pakistan and we have to keep it #CleanandGreen.
The activity took over social media too, click the link HERE to see how the tweeps appreciated this campaign of #LaysTrashformers.