#Jazz Relaunched #DunyaKoBataaDo

Tuesday, April 26, 2016 Sparkling Palette Blog 2 Comments

#SPB was proudly part of the "biggest news of 2016", as we tweeted live from the venue in Islamabad that Mobilink re-launches Jazz to bring in a digital revolution in Pakistan. Along came a new tagline too, #DunyakoBataaDo!
Read More to Reveal More!!!

Islamabad – 23rd April, 2016: Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, and brand-new tagline ‘Duniya ko Bataa Do’ (‘Let the world know’) as its powerful slogan Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink. Initiating a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.

The celebration begun!
#DunyaKoBataaDo the powerfully positive tagline
“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spear heading a digital revolution in the country through our innovative product & service offerings,we have made the decision to make Jazz the face of the company’s digital journey,” said Aamir Ibrahim, CCO& Deputy CEO – Mobilink at the unveiling ceremony.

Aamir Ibrahim, Asif Aziz and Shahbaz Maqsood
“By clubbing all our existing and upcoming innovative product &service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards. "DuniyakoBataaDo" was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society” added Shahbaz Maqsood Khan, Director Marketing – Mobilink.

The Jazz Team
Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to do with creating a shift in perceptions, “We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.”

Now a look at the event highlights via live tweets and trending done from the venue (on 23rd April, 2016) with the hashtag #DunyaKoBataaDo (our twitter handle: @Asparklingspark)

After the welcome notes, we were entertained by a Flashmob/neon performance:

Then the Biggest news of 2016 was revealed, finally!

Our favourite part was the Documentation of history of Jazz since 1999:

The audience was shown the TVC for the first time, although now its on-Air:

In the end there was a question answer section and yours truly aksed a question too:

Have a look at what we got in our goodie-bag:

Jazz goodies :)
Here's a goody for you all, Jazz latest TVC, do watch :)

The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.


Note: Most of the images are clicked by #SPB.

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  1. I am a loyal Jazz customer and I agree their services are the best. Looking forward to their new and improves services :)

  2. Jazz was such a hit back in the days. I'm glad they relaunched it. Thanks for sharing.


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